Creating Links

Best Practices for Creating Links

There are two types of links in web sites:  absolute links and relative linksWhenever possible, we recommend using a relative link. 

The absolute link for a site is the URL that you see in the web address bar at the top of a browser window. 

Relative links in our sites, are everything that comes after the "wustl.edu" in the path. So for example, if the absolute link is http://german.wustl.edu/events/1408, the realtive link is just /events/1408.

Making your links accessible

  • Avoid using a single word as a link, such as "click here"
    • These are difficult for visitors with impaired motor skills, tremors, or low vision to select.
  • Whenever possible, include the name of the thing you are linking to. For example instead of a link like this: Read more information
    Make your link like this: Read more about student policies 
    • This is helpful to users of screen reader technology, because the links can be read off as options. 

When copy/pasting content from Word:

To avoid copying formatting and styles, you'll need to paste information into a plain text file (or use the Paste as Plain Text tool) before moving content into the page. After the text is in place, you can add the links by following these steps.

  1. Highlight the text you wish to link.
  2. Click the link icon in the toolbar
  3. Type or paste in the url to which you wish to link.
    • If it's internal to your website, do not use the entire path. Instead, use a relative link, which is everyting after the ".edu" in the web address. For example if you want to link to a page in your site with the full path of http://artsci.wustl.edu/events then the relative link to that page would just be this: /events